Privacy Policy

Electric Frog LTD (“we”, “our”, “us”), registered at Studio LU.401, The Light Bulb, 1 Filament Walk, London, SW18 4GQ, is committed to safeguarding the privacy of individuals who interact with our website and services. This Privacy Policy sets out the basis on which we collect, process, and store personal data in accordance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and other applicable laws.

By using our website (www.electric-frog.com) or by providing us with personal data, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect and process the following categories of data:

(a) Information you provide directly

This includes details you submit when:

completing forms on our website;
corresponding with us by email or other communication channels;
registering your interest in our products or services.

Such data may include (but is not limited to) your name, email address, contact details, and any information necessary for us to provide our services.

(b) Information collected automatically

When you visit our website, we may automatically collect:

technical information (e.g. IP address, browser type/version, time zone, operating system, device type);
information about your visit (e.g. full Uniform Resource Locators (URLs), clickstream data, pages viewed, page response times, download errors, interaction data such as clicks and scrolling, methods used to navigate away from the site, and phone numbers used to contact us).

We use cookies and similar technologies to enhance your browsing experience, remember preferences, and analyse site usage. Cookies may store small data files on your device. You may configure your browser to refuse cookies; however, certain site features may not function correctly as a result.

2. How We Use Your Information

We process personal data for the following purposes:

To perform our contractual obligations and provide the services requested by you.
To communicate with you regarding our products, services, and updates.
To notify you of changes to our services or policies.
To provide marketing communications, in accordance with your preferences.
To administer, improve, and secure our website, including troubleshooting, testing, analytics, and research.
To measure and improve the effectiveness of our advertising.
To comply with legal or regulatory obligations.

3. Legal Basis for Processing

We will process personal data only where permitted by law. This includes:

where necessary for the performance of a contract with you;
where processing is necessary to comply with our legal obligations;
where we have a legitimate business interest that does not override your rights and freedoms;
where you have given your explicit consent (for example, for certain marketing communications).

You may withdraw your consent at any time by contacting us (see Section 10).

4. Disclosure of Your Information

We may share personal data with:

third-party service providers who support the operation of our website and services;
professional advisers (e.g. legal, accounting, IT);
regulatory authorities, law enforcement, or courts where required by law.

We will never sell your personal data to third parties.

5. International Transfers

Personal data may be transferred to and processed outside the United Kingdom or European Economic Area (“EEA”). Where this occurs, we will ensure appropriate safeguards are in place (such as standard contractual clauses) to protect your information in accordance with applicable law.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include:

secure servers and restricted access;
up-to-date firewalls and anti-virus software;
minimising paper records and storing them securely.

However, please note that transmission of information via the internet is not entirely secure, and we cannot guarantee absolute security of your data transmitted to our site.

7. Data Retention

We will only retain personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

8. Your Rights

You have the following rights under data protection law:

Right of access to the personal data we hold about you.
Right to rectification of inaccurate or incomplete data.
Right to erasure (“the right to be forgotten”).
Right to restrict processing.
Right to object to processing based on legitimate interests.
Right to data portability (receive your data in a commonly used format).
Right not to be subject to automated decision-making or profiling.

Requests to exercise these rights should be directed to us at the contact details in Section 10. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) (www.ico.org.uk).

9. Marketing Communications

If you have opted in, we may use your personal data to send you marketing materials by email or text message. You can update your marketing preferences or opt out entirely at any time by contacting us.

10. Contact Us

For any questions or to exercise your data rights, please contact us at:

Electric Frog LTD
Studio LU.401, The Light Bulb
1 Filament Walk
London, SW18 4GQ

Email: paul@electric-frog.com
Tel: +44 (0)8456 809 055

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business developments. The latest version will always be available on our website at electric-frog.com/privacy-policy.